Companies providing service: Human Resources & Benefits Administration

Retention Marketing Strategy

It has been proven that attracting a new customer is 5 to 7 times more expensive than the cost of retaining an existing customer. At the same time, trying to re-engage (reactivate) is 20 times more expensive than the cost of retaining a currently served customer. Moreover, every relationship with a customer is perceived as a strategic resource from which a certain return (ROI) is expected.

The Ant Model in Sales

You've probably heard of the "Ant Model of Behaviour" or, more precisely, how it reflects on sales. 

The concept is that if a merchant allows their customers to change their path in another direction, they are irretrievably lost. This is a regularity if they find an alternative supplier, other things being equal in the market.

EngageSmart sets the benchmark for reliable and seamless interactions between businesses and their customers. Our comprehensive suite of customer engagement model software and integrated payment solutions are designed to streamline our clients' interactions with their clientele, promoting digital adoption and self-service for enhanced convenience.

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