AntsPath. Reconnecting With Past Clients. Reviving Old Sales Leads.

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How does it work

Retention Marketing Strategy

It has been proven that attracting a new customer is 5 to 7 times more expensive than the cost of retaining an existing customer. At the same time, trying to re-engage (reactivate) is 20 times more expensive than the cost of retaining a currently served customer. Moreover, every relationship with a customer is perceived as a strategic resource from which a certain return (ROI) is expected.

The Ant Model in Sales

You've probably heard of the "Ant Model of Behavior" or more precisely, how it reflects on sales. The concept is that if a merchant allows their customers to change their path in another direction, they are irretrievably lost. This is a regularity if they find an alternative supplier, other things being equal in the market.

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Client Feedback

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Location

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NGO

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Write articles related to your field of work
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Online Reputation

Create Brand Identity
Connect to Old or New Clients
Grow your network

Client Feedback

Collection of Recognition & REVIEWS
Achievements

Full Profile Control

Advanced Profile with up to 15 categories and subcategories
Three on more locations
Choose Company state

Free Options

5 free recognitions + free article

Company

Improve SEO & SMO

Advanced company profile with domain URL
Write articles related to your field of work
Show your authenticated recognitions

Online Reputation

Create Brand Identity
Connect to Old or New Clients
Grow your network

Client Feedback

Collection of Recognition & REVIEWS
Achievements

Full Profile Control

Advanced profile with up to 15 categories and subcategories
Three on more locations
Choose Company state

Free Options

3 free recognitions + free article
Micro(2-9), Small(10-49)
Free article + reviews
Medium(50-249), Large(250-999), Huge(999+4999)

Ready to take your opportunity?

Old clients are valuable by themselves. Building an engaged community around your brand is more valuable. Flatter them by sending a certificate of recognition for all occasions. Get discovered by clients from all over the world.

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Articles

22 May 2025

Protecting Your Brand

Disclaimer: This is NOT legal advice. It is based on our own experiences. Over the first few years of developing a new business, you will spend thousands—even

Sara Nelson Design

22 May 2025

Image Rights and Permissions

Often clients believe that if they paid for an original piece of art or commissioned a photo shoot, they own all rights to the resulting images and can use them

Sara Nelson Design

22 May 2025

Wine Label Design Trends Going Into 2025

As sales decline and consumers cut back on consumption, wineries MUST get creative to capture and retain consumer interest and maintain sales. Label design is a

Sara Nelson Design