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Why you should design for your smallest product first.
You start with your star product—the 50ml serum. You spend months perfecting the label, the font size, and the logo placement. It looks beautiful. Then, you dec
Why doing everything yourself is costing you a fortune
Every beauty founder starts as a general contractor. In the early days, you’re scrappy: you hire a logo designer on one platform, a Shopify dev on another, and
The Intuition Trap
In the beginning, your brand is a feeling. You approve a label because it "pops," or you choose a font because it feels modern. Because it’s just you and an ass