Companies providing service: Market Research

Retention Marketing Strategy

It has been proven that attracting a new customer is 5 to 7 times more expensive than the cost of retaining an existing customer. At the same time, trying to re-engage (reactivate) is 20 times more expensive than the cost of retaining a currently served customer. Moreover, every relationship with a customer is perceived as a strategic resource from which a certain return (ROI) is expected.

The Ant Model in Sales

You've probably heard of the "Ant Model of Behaviour" or, more precisely, how it reflects on sales. 

The concept is that if a merchant allows their customers to change their path in another direction, they are irretrievably lost. This is a regularity if they find an alternative supplier, other things being equal in the market.

Launched in 2007, SM Hawaii (formerly Social Marketing Hawaii) is a multifaceted communications and advocacy hub that focuses on creating behavior-based communications, marketing, and policy change. With more than 80 years of combined experience, our team members have worked on some of the largest non-profit, government, and for-profit campaigns and legislative efforts in the State of Hawaii.

Our work is:

SOCIALLY CONSCIOUS: Based on the concept of Social Marketing, a type of marketing developed in the 1970’s, we focus on using universal marketing principles to bring about social good rather than only commercial profit. 

EVIDENCE-BASED: We create measurable outcomes based upon sound research. Our marketing strategies are designed to reduce barriers and enhance the benefits associated with your product or the desired behavior. 

FORWARD THINKING: Our job is to not only meet our clients’ needs in the present, but also foresee their needs in the future. We do our very best to make sure our work is effective, impact