Digital Strategy

The Role of AI and Machine Learning in Digital Marketing

The digital marketing landscape has rapidly transformed in recent years with the emergence of artificial intelligence (AI) and machine learning. As consumer data and digital touchpoints proliferate, leveraging AI and ML has become crucial for marketers seeking to engage audiences and optimize efforts in a complex environment. While still in the early phases of adoption, AI and ML are game-changing forces for digital marketing. In this article, we will examine the key capabilities and applications of AI and ML that are reshaping modern digital marketing strategies.