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Wilkinson Group

05 May 2002
Micro (2-9) Company
Looking for clients

Description

Wilkinson Group is a senior crisis communications and reputation management consultancy based in Sydney, founded in 2002 by Peter and Claire Wilkinson. Not a Sydney communications agency in the traditional sense, no account managers, no juniors: a select number of retainer clients are supported directly by a small team of senior consultants, led by Peter Wilkinson himself.

Peter spent 30 years in investigative journalism before building the consultancy, and still thinks like a journalist first: who are the sources, what is the evidence, what is the story the client doesn't want told, now advising the people who used to be his subjects. That grounding shapes every engagement across crisis communications Australia, reputation management Australia, issues management Australia, media training Australia and CEO reputation management Australia, delivered with newsroom discipline, not agency theatre.

Clients also have ongoing access to Wilkinson Confidante, a retained advisory service for boards, CEOs and general counsel who want continuous crisis preparedness and reputation counsel, not a one-off engagement bought only once trouble starts. Advice is Sydney-based with national reach across Australia, direct from senior practitioners who know the organisation before a crisis begins.

Peter is also past Chair of Wilkinson Butler, a full service corporate affairs consultancy with expertise across corporate affairs (media, social media, government and community relations), sustainability, and digital. Wilkinson Group and Wilkinson Butler operate independently, drawing on the same senior, journalist-trained judgement, so clients get direct counsel from experienced practitioners rather than layers of account management.

For crisis communications, reputation management, issues management, media training or CEO reputation management advice, visit www.wilkinson-group.com.au. For full service corporate affairs, sustainability and digital services, visit www.wilkinsonbutler.com.

Locations

Office Sydney

Head office

Phone number:

0414383433

Address:

Sydney, NSW, Sydney 2000, New South Wales, Australia

Articles

14 Oct 2026

Judgement is now the main skill of journalists

Journalists’ main skill was writing. Not any more. AI can write, and increasingly it can write well. Agents can learn your style, transcribe interviews, interr

Read more

03 Oct 2026

Best Interview Tip: Remembering Q=A+M

Don’t we get frustrated when politicians avoid answering questions !? It contributes to our distrust of them. Here’s an easy fix. Q=A+M. Question equals Answer

Read more

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