Icon Agency

Hello, we’re Icon. We’re a creative communications and digital agency that specialises in complex behaviour change and brand transformation, UX design and web development. Naturally collaborative, Icon’s integrated model is adapted to the disruptive forces reshaping modern marketing and communications: the declining influence of paid media; direct-to-consumer brand marketing; the rise of e-commerce; and the experience economy. We are creators, thinkers, makers and technologists. Our multidisciplinary team works at the intersection of digital, creative and communication services. We come from 13 countries, speak nine languages and are united by a passion for purposeful innovation. Headquartered in Australia’s creative tech hub of Cremorne, we have offices in Sydney and Canberra, along with a global partner network spanning 150+ cities in 50 countries. Our philosophy – Pursuit of Possibility Today, people expect more from brands. They want brands that stand for something and align with their beliefs. We know th