Foolproof

Foolproof is an experience design company and part of Zensar, a global technology company. We specialise in end-to-end digital product and service design for global brands. We employ a team working from offices in the UK, India, Singapore and South Africa, with specialist partners around the world. Our approach to design is based on three principles: collaboration, iteration and measurement. The result is evidence-driven design, where both clients and customers are part of the design process to create new and better digital experiences. We are organised around four practices: experience strategy, experience design, experience engineering and experience optimisation.