Kibit Marketing

Need help building your brand, telling your story and fueling your sales funnel? Hi, I am Joy Efron of Kibit Marketing, a virtual “army of one” available to serve as a fractional member of your team or a project-based contractor. I have spent more than two decades as a senior executive with multiple health tech startups, building and growing marketing, product management, sales and business development disciplines. I am accustomed to operating simultaneously at the highest level of overall strategy and the most detailed level of tactical execution. I have done it all, A to Z, soup to nuts, in a completely hands-on fashion. I am able to formulate plans, collaborate on decisions, launch multi-channel programs and produce a wide variety of tangible assets. My clinical, technical and business acumen is significant, and my writing, research and design skills are keenly honed. I have considerable experience with SaaS, FDA-cleared SaMD and AI solutions for hospitals, health systems, physician groups, payors and life