Reckon Branding

The Reckon story begins with the founders, Beth Thomas and Dana Mabey, who met while working at an ad agency. Frustration built up over the years of not being able to communicate or defend their designs directly with clients. In addition, their ideas and perspectives were not being heard or acted upon within the agency. In 2000, Reckon Branding was born when Beth and Dana decided to leave the advertising world to create a design studio where they worked directly with clients and had control of their creative destiny. In 2004, Andy Suggs joined the duo after experiencing similar problems with agency structure and the lack of true creative problem solving on behalf of clients. In Reckon’s early years, the focus was visual communication with a specialty in design. Beth eventually retired, but the company continued to grow in staff as well as in clients with Dana and Andy at the helm. Over time, the team found the most joy when offering strategy-based design solutions; not just well-executed graphics. This led Re