Your Resilient Business

Melissa Bird is the founder of Your Resilient Business, where she helps corporations navigate a crisis or issue, enrich brand reputation, and strengthen the bond with their stakeholders to promote business longevity. Her background spans 15 years of experience working with iconic global brands including ESPN, the National Weather Center, Walt Disney World, the NY Mets, and other major and minor league sports organizations. Melissa has conducted research, including creating the 2018 study, The Pulse of Crisis, and knows what it takes for an organization to prepare for and successfully thrive after a crisis. As a Key Spouse for the 189th Intelligence Squadron of the Oklahoma Air National Guard and a Certified Project Manager, Melissa is an expert at equipping teams to work together effectively through change and crisis. Melissa has a diverse academic background. With an undergraduate degree in Journalism & PR, Melissa knows how to favorably position the reputation of her clients in the public eye. Her MBA in Sp