Marco Polo Advertising

In the 13th century, Marco Polo returned to Venice after a 24-year journey from Italy to Constantinople to China and back. Through spoken tales and the written word, he described an enormous variety of diets, clothing styles, marriage customs, religions, and trades to his contemporaries. Famously, he wrote, “I believe it was God’s will that we should come back so that men might know the things that are in the world. In the 21st century, Marco Polo Advertising aims to help businesses understand the wide variety of cultures in their economic neighborhood. The general population in the Unites States is rapidly becoming more diverse: African, Asian, and Hispanic Americans make up over 30% of the population. By 2030, that number will probably grow to 50%. These Americans have a combined buying power of $1.8 trillion and account for the fastest small business entrant in our economy. Many companies try to reach these consumers, but do not understand how the consumers see and respond to the world. At Marco Polo Adver