Genuine Overkill

Sensational Experiences between People & Brands We unleash fantastical 360º experiences that bring people and brands together in the real world and the digital one. Experiences that resonate, excite, engage, inform, and are impossible not to talk about and plaster all over your social media. Our mission is to help brands make a positive impact on culture by transcending the realms of marketing & commerce and earning brand love. If you know us personally, or you’ve experienced our past work, you get that we bring the culture-makers, artists & creatives into our work – because you can’t fake the “Genuine” part. You also know that we’re obsessed with attention to detail, considering every step along the consumer journey to brand love. Some have called our work “Overkill”. A reporter from Event Marketer Magazine once called our work “an assault on the senses”. We take that as high praise & just decided to just lean into it. Hence, Genuine Overkill.