Mapp Digital

Marlin Equity Partners completed the acquisition of the Teradata Marketing Applications business from Teradata Corporation in July 2016. The marketing operations business of Teradata Marketing Applications has been merged with Revenew, Inc., a leading innovator of through-channel and distributed marketing solutions, to create a differentiated leader with the unique ability to serve customers’ central and channel marketing requirements. Drawing upon the heritage of the company that created the marketing resource management category, the new business operates under a revitalized Aprimo brand. The new Aprimo is headquartered in Chicago, with global R&D and customer support headquarters in Indianapolis, and international operations hub in London. To learn more, visit www.aprimo.com and follow Aprimo on LinkedIn: https://www.linkedin.com/company/aprimomarketing The marketing execution business of the Marketing Applications division was merged with BlueHornet, a leading U.S.-based provider of SaaS email marketing s