Mindshare

Growth used to be geographic. New countries, new markets. But growth is changing. Global platforms now have more users than countries have citizens. They are the new countries where people live their lives. They are borderless, and they are the new engines of growth. They have collapsed the sales funnel and are the next infrastructure of business. Growth is now driven by how you use global platforms to your advantage. But this comes with a choice. Growth has societal and planetary impact. We are more aware of this than ever. Why? Because the consumer is now more powerful than ever. Global platforms are not an ad break. They connect people, inform them, and empower them around shared values. They are given a powerful voice. Consumers now demand more authenticity, transparency and action. And there is nowhere to hide. We no longer have to just deliver value, but align to their personal values. And if you don’t, you are out of step with business, consumers and society. Good Growth lives beyond a moment, beyond a