Archie Group

Archie Group is a reputation capital firm by way of public relations, marketing, expert network, technology, and advisory services. We identify, develop, accelerate and manage the reputation equity our portfolio of clients endeavor to earn with their publics. We call this Reputation-led Growth (RLG). RLG helps you to more quickly build intangible value such as brand recognition, goodwill with stakeholders, intellectual property positioning, and belief in your growth trajectory, among other values. Tactically, Archie helps you intermediate earned relationships and communicate with impact. This often supports visibility, thought leadership, commercialization and partnership goals, as well as getting better situated to raise capital, pursue organic and strategic growth, and exits via M&A or IPOs. We help you perform across reputation-growth stages. We're also there for change management such as reputation pivots, restructurings and turnarounds, and also issues and crises. Adapting principles from Archimedes—Arch