Groundwork

Groundwork is a brand design agency proudly based in colorful Aurora, Colorado. Our mission is to bring life to performance-driven brands that grow from the ground up. Brands that claim they’re for everyone stand for no one. A brand grows from the ground up when faithful fanatics rally behind it. The brand that tries to stand for everyone won’t inspire these champions. But a brand built for their 1000 truest fans rallies a following and reaps the rewards. If you want the support of your most faithful followers, give them what they value. Lead them. Put their preferences first. Groundwork connects companies with their customers by showing off the radical differences their fans adore. Once you know who you stand for, telling the world is easy. But it means the brand design process can’t start with sketches; it needs to begin with customer-centric brand strategy. So let’s lay the groundwork and grow from the ground up.