Code and Theory

Code and Theory is a digital-first creative agency that lives at the intersection of creativity and technology, which enables us to work across the entire end-to-end customer journey. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. Since 2001, we have helped redefine the publishing landscape, working with over 145 publishers in the process, while helping to create the first and second generation of digital-first publishers. Striving to never be pigeonholed, today we work across every major category, from tech to CPG, financial services to travel & hospitality, government and education, and partner with leading brands and startups alike, including adidas, Amazon, CNN, Con Edison, Estee Lauder, J.P. Morgan Chase, MARS, NBC, Samsung, Spotify, TikTok, and Xerox. Code and Theory has a dedicated healthcare practice, eponymously named Code And Theory Health, focused on driving category innovation as we've done for other industries