Innovate By Day

A social media and digital content company, Innovate By Day generates, grows, and engages online communities.Innovate By Day specializes in creating integrated online strategies for film, television and digital-first properties. Working with numerous producers and major networks, IBD effectively develops narratives in the social and digital space by running fan-focused social media campaigns and managing online communities. IBD builds custom, interactive digital and social media content that extends story-worlds and generates conversation with the goal to give audiences more of what they want – and to offer them compelling reasons to return, share, and advocate for their communities.Innovate By Day Founder and President, Deb Day, is an award-winning television and film director and producer with over 25 years in the entertainment industry. Using her finely tuned communication, strategic, and creative-thinking skills Deb and her dynamic team of strategists, digital marketing specialists, community managers, designers, developers and content producers, work to create effective, compelling content and strategies that engage audiences in the social and digital space. As Chief Strategist, Deb brings together the best people in the industry to support IBD’s projects and goals. IBD strives to forge new opportunities while remaining true to the distinctive look, feel, and voice of each project.Our clients include television & feature film producers, entrepreneurs, broadcasters, organizations, funders, authors, creators, and performers. Our customized digital content and social media strategies are on brand, grounded in research, within budget constraints and meet project needs.