PhaseOne, A Business of the SI

PhaseOne, a Business of The SI, is a 30-year-old evidence-based global strategic communications and research firm, whose analysts are experts at turning communications into data—and using our proprietary methodology, this data is used to identify the unique ideas or themes that differentiate a brand’s strategic communications in order to shape and/or influence attitudes and behaviors. PhaseOne’s unique process is highly accurate in forecasting how audiences will react to internal and/or external communication, and will not only reveal the strengths and weaknesses of each individual piece, but the “why” as well, including the necessary actions for improvement. Founded in 1982, PhaseOne provides some of the world’s most-recognized companies with customized analytics that are used from the earliest stages of strategy and message development to campaign optimization, as well as post analytics to understand why the communication performed as it did. In fact, we have developed, analyzed and optimized our client’s s