Black Raven

Creating meaningful online experiences for your clients and customers should be the primary reason you make a website. After all, that is the core mission of your business offline; serving that vital audience and helping them by offering world class services and products. You hope to keep your mission alive through the creation of your website, but development schedules, content creation challenges, and interpersonal team obstacles often lead to losing your vision through the process and getting focused on "getting it done."​ The result is a website that you aren't excited about and you can't really figure out why. You developed your website the way "you are supposed to"​ do it. You shouldn't have. The thing that gets lost in most web development processes is the myopic focus on the audience; what do they need the most that only you can do for them. You have to start and end with your users in mind and develop meaningful experiences that drive your customers and clients to your business objectives. You need t