Novatiq

Novatiq is a leading martech identity solution platform empowering publishers, brands and telcos to reach their audiences at scale and provide better customer experiences – all while prioritising privacy. Using patented, privacy-first technology, we enable the creation of IDs based on pseudonymised first-party data, including fully consented customer intelligence from telco operators. This unique approach lets us identify and validate users cross-domain and cross-device, engaging what would otherwise be ‘ghost’ users. Global companies across financial services, automotive, healthcare, media and entertainment trust us to help them join the dots, get a 360-degree view of audiences, enrich inventory, improve campaign performance, and enable a new generation of personalised digital services. Novatiq was founded in 2019 with a vision to offer advertising as a service, and not as an interruption. The company has multiple patents, is ISO 27001 certified and rigorously compliant with global privacy standards. Novatiq