Thomas Puckett Brand Communications

We have spent more than three decades creating and developing brands. Now we are pouring that knowledge of human motivation into digital capture sequences that stream brands into productive and profitable one-on-one engagement with their fans and customers. Our approach has always placed a strong emphasis on the customer experience our clients offer their customers. This approach has proven to be prophetic, because now it is those same customers who play a huge role in marketing communications. No matter what the brand vision internally, no matter how clever the advertising, it is the people who actually experience our brands who are going to carry our messaging into the digital world. More than ever, marketers must focus on making customer experience a powerfully positive experience. This might be the ultimate benefit digital technology has brought to consumers and society as a whole. Companies can't fake it anymore, using advertising to generate an endless wave of new customers to replace the disaffected. N