Magenta

At MAGENTA, we design, develop and deliver bold strategies based on robust behavioural models, local insights and rigorous data, creating enabling environments that allow people to thrive. Working across Asia, the Middle East, North Africa and West Africa, our teams are trusted partners and advisors to governments, donors and development agencies. Together, we work toward achieving long-lasting positive impact that improves people’s lives now and in the future. Integrating principles from behavioural economics, sociology, psychology and marketing, we utilise the latest behavioural models to analyse and solve social development challenges. Our organisation is deeply networked in the countries in which we operate, bringing a profound layer of understanding to our work, and complementing the science behind our approach. MAGENTA provides our partners with the following services, as part of either a 360-degree design approach or selected components of the campaign design cycle: • Formative Research - KAP studies,