All Terrain

All Terrain defined the leading edge of experiential marketing long before “experiential” was a thing. We create world-class activations, events, and campaigns that help brands forge real and lasting connections with consumers, earn great press, and drive measurable results. All Terrain was co-founded by Brook Jay in 1998, and quickly grew into a national powerhouse agency that defined experiential marketing as we know it today. After 20 successful years, Brook took sole ownership of All Terrain, and turned her passion for disruption inward, questioning whether the big agency model could survive in an era of digital immediacy and democratized creativity while continuing to attract top talent that needs more autonomy and balance. Brook’s findings inspired her to recalibrate and restructure All Terrain for the future. And so, the All Terrain Collective was born. Our revolutionary hub & spokes model curates project-specific teams of senior-level talent, subject matter experts, and member agencies. We partner wit