Breaking Limits

Breaking Limits Brand Strategy | Experiential Marketing | Communications It is our vision to Break the Limits of what you thought possible for your brand. At Breaking Limits, we partner with our clients to develop and execute strategies designed to: Build Relationships Drive Brand Loyalty Increase Revenue Founded in 2007 by NASCAR Champion and Hall of Famer Bobby Labonte, Breaking Limits is a strategic brand consulting, experiential marketing and communications agency with roots deeply seeded in motorsports and brand activation. It doesn’t hurt that in partnership with Bobby, Breaking Limits President, Kristin Labonte, is also an All-American and World Champion athlete in her own right. She knows what it takes to achieve and deliver at the highest level and sets that same expectation for the entire team. She is a specialist in Visual Communications and Design and holds an MBA from Duke University, a rare combination that she uses every day to help our clients win. The character, values and teamwork of these c