ShellyLyons Public Affairs and Communications

We recognize that every successful public policy campaign is built on four pillars: communications, grassroots mobilization, government relations, and research. Clients rarely win without a strong, coordinated campaign that brings each of these components to bear. Our experience has taught us that the key to success is a tightly coordinated ‘inside’ and ‘outside’ game backed by sound research. The government relations effort will not work in a vacuum. No matter how compelling the message might be, it must reflect the local political reality of those lawmakers and other decision-makers critical to a client’s success. In managing dozens of high-stakes campaigns, we have learned that an earned media and grassroots campaign must be designed to impact, very specifically, key decision-makers. And facts still matter. Lawmakers and their staff, as well as reporters and assignment editors, will ask hard, pointed questions and clients must be able to respond with facts that stand up to scrutiny. We also appreciate that