Trapica

Trapica (Techstars '18​) leverages artificial intelligence to optimize targeting decisions in advertising campaigns in real-time, allowing marketers to reach the right audiences at the exact time they are ready to convert. Our integration is simple - it only takes 2 clicks to add Trapica to your marketing campaigns, and from there you will be set up with a Trapica dashboard that highlights the key metrics that we optimize. Then, our algorithms take over by continuously learning about the audiences that are converting best and implementing those learning in your marketing campaigns. The algorithms take into consideration thousands of targeting options across different social networks. Using our product, customers have saved up to 70% of their conversion cost and increased their ROI by up to 300%. #FindYourPerfectAudience