Channel Matters

Channel Matters is a channel marketing services consultancy created to address the challenges faced by technology go-to-market teams in both Global and US/North America Channel organizations. Channel Matters helps technology companies and alliances with partner program design, development and deployment. Leveraging expertise gained from more than 25 years of experience working on channel program strategy & design, creative & technical development and operational deployment of systems & fulfillment capabilities on behalf of global brands including Apple, Cisco Systems, Citrix, HP, IBM, Intel, Juniper Networks, Microsoft, NetApp and Oracle, Channel Matters specializes in programmatic solutions that drive bottom-line impact by enabling, engaging and rewarding channel partners and their employees for their success. What matters most are the relationships created from sustainable, mutually profitable routes to market that are nurtured through the flawless execution of well-crafted programs supported with best of b