Y-Axis Marketing

Y-Axis Marketing is a B2B technology marketing firm that Marketing Directors, VPs, CMOs & their Sales counterparts use for project-based engagements to get important work done. Experienced with companies going through periods of significant growth or disruption, our goal is to help Marketing and Sales leaders drive metrics that count, not just metrics that can be counted. Primary areas of focus: • Strategy: Targeting & Persona Development, Competitive & New Opportunity Assessments, Research & Analysis. • Programs: Demand Generation, Account-Based & Vertical Marketing, Field & Partner Marketing, and Event Strategy & Support. • Product: Tools and Content Development, Launch planning and execution, Sales and Partner Enablement, and Messaging. • Short-term Leadership: Experienced project and/or team lead to quickly step in for unexpected vacancies or extended absences. • Technologies: Well-versed in data networking, software, security, & cloud technologies and their use cases across enterprise IT, data center, te