Madarka

Madarka helps marketers and advertisers build emotional connections with large-scale digital audiences. Our high-resolution psychographic segmentation provides rich consumer insights and enables robust customer analytics and highly targeted advertising. By filtering social media profiles through a marketing-oriented lens, Madarka illuminates passions, perspectives and personalities in ways that help businesses understand people and realize opportunities. Our customers are national and global B2C brands, causes and campaigns with a penchant for human connections—especially on social media.