Stone Soup Communications

A Philosophy The classic folk story, Stone Soup, has been told in countless variations and across any number of cultures through the years. The key take-aways, however, are always the same: 1. To gain support of your audience, you must win their hearts and minds. 2. The key to winning hearts and minds is to ignite the imagination. 3. The best way to ignite the imagination is to tell an engaging story A Consultancy A company's marketing initiative can be a source of frustration. After all, marketing requires planning and patience; two things that are often in short supply when a leadership team is the midst of a start-up push, a period of high growth, a temporary down-turn in sales, a product launch or a necessary brand pivot. And yet, these are just some of the situations that call out for a truly customized marketing strategy - one carefully designed to meet the specific 'on the ground' realities and to help usher the company through to its next level of prosperity. In these situations, a good marketing cons