Perpetual Licensing

Perpetual is a full-service brand licensing/merchandise licensing agency that connects brand owners with manufacturers to unlock the full potential of brands. Through a proven, trademarked process, Perpetual creates and manages merchandise licensing programs that extend powerful brands into new products. Our licensing work fosters successful partnerships between licensees and licensors, and strengthens relationships between brands and consumers. Based in Los Angeles, Perpetual is recognized as one of the most successful strategic merchandise licensing agents in the industry. Our customized brand-extension programs deliver licensing solutions for dynamic clients that build brands, protect trademarks and generate revenue.