B2B IQ

B2B IQ was founded in 2018 to simplify and integrate the ABM martech and adtech stacks of large B2B enterprises. In following the principles of B2B audience and journey planning, B2B IQ is able to help organizations design and deliver Brand to Demand blueprints that connect, align and unify across an enterprise. In activating these plans, we have created very strong, proprietary ABM lead generation and programmatic offerings that any company can now leverage. We have our own tech and data stack but also take an open source approach in providing clients with just what they need to drive from awareness, through consideration and conversion - mastering the flow at both and individual and account level. B2B IQ has gone to the source: Data - B2B IQ has direct relationships with some of the leading B2B data providers and are able to bring these out of the blackboxes and into your stack Lead Generation - B2B IQ has designed and activated brand to demand strategies for many B2B companies and we built our own lead gen