Art + War Agency

More than an agency. A school of thought. We are a team born of the recognition that marketing is the intersection of Art and War. We believe too many have forgotten we are all born creative and triumph in business demands not only our grit but also our inspiration and passion. Likewise, we must acknowledge brands are playing to win and market share will not be freely given. It must be claimed. Marketing is not invitation. It is alignment. We believe as Sun Tzu taught, that the supreme art of war is to subdue the enemy without fighting– to win first and forever in the heart and mind. For this reason, our process begins by creating clarity around your brand. Why does your brand exist and what does it stand for? To what extent do those ideas live within the way your brand currently communicates? A brand that resonates with power and clarity draws a line in the sand and demands we make a choice. Strategy first. Then tactics. Sun Tzu also taught the victorious warriors win first and then go to war. This requires