The BRAND Dept.

FACT: Etsy has revenue of $1.7B annually and doesn't have logo. Craigslist has been in business since 1995, operates in 700 cities in 70 countries, and has never had a logo. If you want to talk about branding, don't start with your logo - start with your values. THEN, decide if and what kind of logo you need. There are 3 principles of brand strategy we subscribe to: 1) Brands are built on the experiences you provide, the promises you fulfill, and the expectations you exceed. The solution to most of the challenges organizations face is found in a brand strategy that delivers on all three. 2) Successful brands have a brand strategy centered on creating emotional connections with their audience, their people, the community they serve, and their stakeholders. 3) When your WHY is in alignment with your WHAT and WHO, your brand will take you anywhere you want to go. THE BRAND DEPT. collaborates with small and medium sized organizations to create brand identities and strategies that solve some of their biggest busin