HYPNOTIC - Story Design

When I work with a business, I typically hear one of three things: People don't really get what we do. What we're doing now isn't resonating with people. Or, I want to have more impact on more people. One way or another, business is stuck and needs to move forward. If you're in one of these camps, don't beat yourself up. This is the very trial every rising business goes through before it goes big, blows up, and melts hearts, minds, and machines everywhere. But the difference between succeeding or sucking wind is this— your truth. You figure it out. You build your business story around it. And you rise to lead as the best. Truth is your undeniable gift. What do you do best that can significantly change another person's life? And, how do you be the change for that person? Truth is your story. It's the David that took down Goliath. It is the train that said, "I can." And it is the band of brotherhood, sisterhood, and parenthood that connects us through our shared beliefs. Truth is the rock Hypnotic is built on,