Brandcraft Strategy

Brandcraft is a developer of new-to-the-world food and beverage innovations that fundamentally improve people’s wellbeing. We take a brand-centric approach to product development, combining deep consumer insights with novel ingredient technologies in a nimble end-to-end manufacturing process. Our diverse team of brand, innovation, manufacturing, sales and marketing professionals continuously test, iterate and optimize products based on real-time market results, for broad consumer acceptance and accelerated launch and scale. Our first product, Vegy Vida, is the first and only dip made for kids to help them acquire a taste for vegetables so they’ll love them for life. With three patents pending, Vegy Vida was launched to the market in January 2017 and is rolling out nationally this spring.