Lead Gen

An effective Lead Generation program - tasked with producing "qualified sales leads" - determines business success or failure. For many businesses this means, Lead Generation - "LeadGen" for short - is more than an essential Sales or Marketing function. It's a critical path item. Unfortunately, misconceptions about Lead Generation, and about #Marketing and Sales in general (including conflating Lead Generation with tactics such as telemarketing or advertising), contribute to companies failing, or at least to their missing their revenue growth goals. The need to consider a LeadGen program is usually motivated by a failure somewhere in the Sell Cycle. It becomes critically important when everybody does what they're supposed to do and yet - somehow - the #business fails to meet its revenue goals. This necessitates an integrated approach and the accountability that it enables. Without it, you end up with finger-pointing, and a failure to achieve your revenue goals. Arguably, accountability for the quality of that