ROI Influencer

ROI Influencer (ROI) is a technology and data analytics company with offices in New York, NY and Philadelphia, PA. Powered by the ROI Influencer Score, ROI focuses on audience engagement across the social media landscape. The ROI Influencer Score is a relational analytical representation of two audiences. For example, Company XYZ wishes to reach an audience on social media with certain character traits; location, sex, age range, education, etc. The ROI Influencer Score would then score the relationship between a given influencer (and the engagement of their followers) and the desired audience. The ROI Influencer Score™ is THE Influencer Marketing Metric. Utilizing proprietary algorithms, ROI scores the value of influencers and their audience engagement as it relates to desired target audiences. The ROI Influencer Score™ combines reach, audience engagement, audience age, gender, location, brand safety and the audience interests of each Influencer by platform. So, the next time someone questions why you partner