SignatureSportsGroup

SSG was founded in 1997 on the principle of creating differentiating marketing programs for our clients with the highest level of professionalism and integrity that deliver clear and measurable results. Located just two blocks from Bank of America Stadium in Charlotte, NC, the Historic Industrial Supply Building has served as home base for the past 16 years. Our start into the sports marketing arena came through a non-traditional sports agency path as SSG founder Steve Hall parlayed his background in sales and brand promotion at The Gillette Company with his marketing, advertising and promotions experience at Drug Emporium to launch the firm with a broader array of marketing disciplines. Our clients rely on our experience, strategy, candor and counsel to maximize their marketing power. They would be the first to tell you we're different: different in how intensely we listen to them, how passionately we advocate for them, how creatively we construct deals around them, and how seamlessly we work as a team with them. Whether your target is awareness, interest, desire or action (or hopefully all four) our brand communications strategy will hit the mark. SSG is eager to make sure you squeeze every drop of value out of your sponsorship and promotion commitments and we'll help you craft and track the message all the way to the bottom line.