Media Maven

Contrary to popular belief, media relations is not just about making connections to get coverage. It’s about your reputation and giving your audience a reason to like you... and to come back for more. Your company will stand out in the crowd if you consistently show people what you represent. Let me tell the story of your business, your brand. I worked as a TV reporter for a decade who was pitched numerous times a day by publicists. Most of the time, I didn’t read more than two sentences of what the “PR person” sent. What they sent was too long, didn’t have anything to do with what I covered, wasn’t newsworthy, didn’t relate to the geographical area I covered, and the list goes on. They all wanted a free commercial for their client. Because of this, I decided to leave the news business and do that job - but better. I’ve represented a wide array of clients from a divorce attorney to a matchmaker; a baby product to a catering hall; a Mexican restaurant to an online college survey. I have gotten these clients pu