What is Bounce Rate? How Can We Improved

Bounce rate refers to the amount of time a visitor spends on your website. The longer the time spent, the better the bounce rate. According to Google, bounce rates are categorized as follows:E-commerce and retail: 20–45%Blogs and dictionaries: 65–90%Business-to-business (B2B): 25–55%Our client's website is a business-to-business, and it typically maintains a low bounce rate of 18%. This low bounce rate leads to good page views and increases the chances of conversion.